I coach Aspiring & Established GCC leaders
Rajeev Shroff
Global Leadership Coach® | Former Avaya and Oracle Executive
I have spent my career building organisations, developing leaders, and helping people take on opportunities that once seemed beyond their reach.
I help experienced leaders become more effective when their responsibilities, influence and global exposure grow beyond what got them where they are today.
My coaching is grounded in more than 25 years of leadership experience and 15+ years as an executive coach. I have personally built, scaled and led global operations, giving me a practical understanding of the challenges leaders face when they move from functional or operational success to broader enterprise leadership.
I know the transition many of my clients face: they are trusted to run a demanding operation, but need to become more visible and influential with global decision-makers.
My goal is simple:
To help good leaders become leaders with greater influence, impact and global relevance.
Rajeev Shroff · Founder, Cupela
Building and leading Global Operations
Before becoming a full-time coach, I held senior leadership roles with global technology companies including Oracle and Avaya.
At Oracle, I was the company's third employee in India and was part of building its India Development Centre. At Avaya, I became Vice President of Global Software Services, leading operations across India, China and Argentina, with more than 2,000 people and a budget of approximately $50 million. During my leadership career, I also helped achieve significant improvements in organisational scale, productivity and cost efficiency.
I experienced firsthand that leading a successful operation is very different from becoming a leader who can influence a global enterprise.
That distinction has shaped my coaching philosophy.
I bring together the perspective of someone who has been a global operator, built organisations and led at scale with the discipline of professional executive coaching.
Coaching Leaders for Larger roles
For more than 15 years, I have coached senior leaders in the GCCs and India operations of companies including Amazon, Dell, D. E. Shaw, Herbalife, Oracle, Qualcomm, Salesforce, Samsung, Verizon, and VMware.
My clients often need to move from operational ownership to strategic influence. They may need to build stronger relationships across time zones, make their thinking visible to global stakeholders, or step into a broader mandate. I bring the judgement of a former executive and the discipline of a coach to those conversations.
I held the International Coaching Federation’s Master Certified Coach credential from 2019 to 2022. I was also a member of the Forbes Coaches Council from 2019 to 2023. Those are past credentials and affiliations; my continuing work is represented by the leaders I coach and the results they and their stakeholders observe.
Entrepreneur, Advisor, and Investor
My work outside large corporations has kept me close to the realities of building something new. I founded Ten Innovate, an angel investment group focused on the Oracle alumni community, and have advised organisations including SmartDrive, Travelspice, Rang De, and the Oracle Startup Cloud Accelerator.
Working with founders and growing organisations has broadened my perspective on leadership. The challenge is often to create direction, build a capable team, and make good decisions before the answers are obvious.
Improving the Quality of Coaching
I want leadership coaching in India to be more credible and more useful to organisations. My State of Leadership Coaching in India 2025 study gathered the views of 132 HR leaders and examined concerns about coach quality, sponsor involvement, and evidence of impact.
I have also created a practical guidebook for HR leaders, sponsors, and coaches. Its purpose is to help them set clearer expectations, support the leader during an engagement, and judge progress more thoughtfully. This work reflects my belief that coaching should be connected to observable leadership change.
Association
Associated with various global and regional Coaching & Leadership Development Organizations:
Master Credentialed Coach (2019-22)
Leadership Team (2020)
Credentialed
Empaneled
