How HR Should Choose an Executive Coach

Assess credentials alongside the coach's ability to understand the leader's business and turn reflection into action. In my survey, 62% identified insufficient business and organisational understanding as an area to strengthen. This part gives you five questions for your shortlist and a chemistry-conversation test.

Assess credentials alongside the coach’s ability to understand the leader’s business and turn reflection into action. In my survey, 62% identified insufficient business and organisational understanding as an area to strengthen.

Five questions for your shortlist

  • Business context: how would you explore this leader’s commercial priorities, organisational constraints and stakeholder relationships?

  • Coaching approach: how do you listen, challenge assumptions and help the leader develop their own judgement?

  • Application: how will the leader practise new behaviours between sessions?

  • Measurement: how will you establish a baseline and assess progress against agreed goals?

  • Boundaries: what will you share with HR and the sponsor, and what stays confidential?

Test the fit with the actual challenge

Use a chemistry conversation to explore a real situation. Observe whether the coach listens carefully, understands the context and helps the leader think more clearly. Check relevant experience, professional credentials and references.