The Executive Coaching Guidebook

The Executive Coaching Guidebook

A practical, actionable blueprint designed to improve the quality, consistency, and strategic impact of coaching at scale, built on what 132 HR leaders across India actually said they want.

By Rajeev Shroff  |  Global Leadership Coach®  |  Founder & CEO, Cupela Consulting

Coaching Works When It Is Set Up Well

Our survey The State of Leadership Coaching in India (2025) reflects a turning point for the coaching profession. With inputs from 132 HR leaders across industries, this guidebook synthesizes the insights, concerns, expectations, and aspirations that organisations hold toward executive coaching in India.

“Coaching is a sophisticated product. It works only when installed well and with care, and in conducive conditions.”

Inside the guidebook

Four short reads — pick the one that matches your question today.

What HR Leaders Want

Four survey findings worth acting on, from 132 HR leaders across India.

Measuring Impact & ROI

Evidence, baselines and closing reviews that make change visible.

Is the Leader Ready?

Five questions to ask the leader before investing in coaching.

The Sponsor & the Coach

What sponsors do before, during and after — and how to choose the right coach.

What This Guidebook Provides

It is not theory. It is a practical playbook, created from what HR leaders actually said they want. Everything here is based directly on survey findings, survey percentages, open-ended qualitative responses, themes from LinkedIn discussions, and observations from decades of coaching experience.

  • A structured end-to-end coaching governance model
  • Tools and templates HR can adopt immediately
  • A readiness checklist for sponsors and coachees
  • Clear expectations for coaches
  • A full measurement and progress framework
  • A set of standards to improve coach quality
  • Insights from real quotes (anonymised) from 132 HR leaders
  • Recommendations for organisations to shift coaching

Eight practical tools — designed to work equally well on paper or online

01
Coach Selection and Due Diligence
Test a coach's behavioural maturity, business understanding, measurement discipline and professional integrity before appointment.
02
Leader Readiness Diagnostic
Evaluate whether a leader is willing, able and psychologically ready to begin coaching.
03
Sponsor Kickoff and Triad Contracting Form
Create explicit agreement about the mandate, outcomes, roles, boundaries, confidentiality, timing and measures of success.
04
Mid-Journey Review
Make progress visible at the midpoint and agree practical support or course corrections without breaching confidentiality.
05
Post-Coaching Success Review
Assess visible change at the end of coaching and identify actions needed to sustain progress.
06
Coaching ROI and Measurement
Select relevant behavioural, performance and organisational measures, then compare baseline and final ratings.
07
Self-Readiness Assessment
Help the leader reflect honestly on willingness, time, feedback, experimentation, transparency and psychological safety.
08
Coaching Goal-Setting Form
Define three aligned levels of coaching outcomes and make each goal observable and measurable.
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