About Cupela

CUPELA supports companies in the retention and development of their executives and high potentials. When leaders are faced with momentous tasks like dramatic growth and change management, succession planning, and transition, we are there to fill potential skill gaps and equip the leadership team to successfully tackle imminent challenges. We do this by supporting companies in developing skills like organizational savvy, building global alliance, conflict management, executive presence, and influencing skills, to name but a few.
Our leadership coaching offers business professionals intensive personal development for a higher level role, guidance to think through a critical career situation, an experienced and confidential sounding board, a chance to identify long term strategy and self-direction, or address issues which are stalling progress in their career.
Cupela believes leaders at all levels can reach their true potential if they engage in a coaching relationship with someone who has the relevant experience and expertise as well as being committed to the cause of their development.


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Transforming Leaders

Rajeev manages Cupela, a platform for Transformational Coaching and Consulting that works with leading organizations in the country, and he runs a Startup Investment Group – Ten Innovate. Further responsibilities include being a fractional CEO at SmartDrive India & a Leadership Advisor for a not for profit – rangde.org. This variety of roles ensures that his Executive Coaching is solidly based in experience.

As a Senior Coach, Rajeev facilitates the transformation of leaders into CXO roles, and enables CXO’s to realize their full potential. His ability to quickly comprehend and adopt the corporate transformation and growth strategy has allowed him to empower new generations of leaders successfully. His work with companies seeking to invest in developing and retaining valuable executives, his support for leaders in times of strategic growth and his unwavering dedication to enhancing the leadership skills of his clients continuously set him apart. Rajeev is a true leader in his field who empowers others to become true leaders in their fields.

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Coaching Expertise

Rajeev has worked extensively in transitioning leaders to next higher role, helping leaders identify personal direction & build deep self-awareness. His clients develop current leadership competencies, for example - get skilled in designing their 90 day transition plan, managing confrontations, influencing upwards & their boards, All his assignments have defined goals and clear ROI focus, leveraging in-depth global business and board room exposure along with knowledge & credentials - certified in Leadership, Business & Organizational Coaching.

Rajeev has worked with diverse businesses in the Telecom, Govt., Wireless, Venture Capital, Financial Sector, Fashion, Organic food, Digital Media, e-Commerce, ITES, and IT sector.



Rajeev has Led global projects, working closely with PE firms like Silver Lake, TPG, VC firms, and other management consulting leveraging direct in-depth execution experience over and over again, he advises clients as a Management Consultant, transforming businesses.

He also offers his services as a Fractional CEO and is currently engaged with SmartDrive Inc. in such a role, to transform business results across the board for their India operation

He has helped over 50 startups in turning their business strategy and driving business growth.

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Rajeev holds multiple Coaching credentials and uses a unique blend of Coaching, Consulting and mentoring style, adopted from his vast corporate leadership & coaching experience, along with the unique advantage of multiple Global coaching credentials

He is a Master Certified Coach, from International Coach Federation, certified as a CEO Coach through Coaching Foundation India and N.E.W.S. Coaching, Switzerland.

He is associated with various global and regional Coaching & Leadership Development Organizations:

•    Master Credentialed Coach, International Coach Federation

•    Leadership Team, ICF Bangalore Chapter

•    Member, Coaching Foundation India

•    Member, CoachSource, one of the world's largest Coaching organizations



Associated with various global and regional Coaching & Leadership Development Organizations:


Master Credentialed Coach


Leadership Team








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A sample of  his areas of successful coaching/consulting experience:

•    Sounding board for strategy, career guidance and activate long-term high performance

•    Transition to a Business leader, building competencies, 30-60-90 day strategy

•    Coaching leaders who need intensive personal development, enabling their full potential

•    Increasing self-awareness, creating personal direction statement, executive presence

•    Mentoring entrepreneurs & startups in the growth stage focused on scaling their business

•    Support for leaders in times of dramatic growth and change or succession planning



Corporate Experience

Rajeev had long stints with Global companies in diverse roles such as Vice President, Service Delivery at Avaya, and Senior Director, Global Services at Oracle. Having gained significant experience in accelerating performance, transforming businesses, and working in high action situations; building global software delivery organizations from the ground up with headcount of 2000+ in India, China & Argentina.

He has engaged with startups as Advisory Board Member at Oracle Startup Cloud Accelerator. He leads an Angel Investment Group – TEN Innovate,  His diverse startup exposure, focuses on constant innovation, coupled with experience in scaling, and connecting with different groups, keeps him abreast of current global business practices.


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