Self Awareness
with Cupela’s Executive Coaching


 Starting Point - Executive Coaching

A top-level executive, let’s call him Arun, was struggling with a lack of confidence in his leadership abilities. He felt quite alone
at the top, opportunities to validate thoughts and decisions with his co-workers had become rare as he had moved up through
the ranks. He felt inadequate at times, wasn’t sure whether his co-workers and superiors respected him, a predicament
that made him reluctant to be assertive in many cases where he should have been.


 The Objective of Executive Coaching

The objective of Cupela’s coaching process was to enhance Arun’s leadership presence. This can mean a lot of different things, depending on the individual person. In his case, it was clear very early on that the solutions to Arun’s problems would be mostly based on coaching him to increase his confidence as well as to improve his communication skills.


The Executive Coaching Process


We started the process with a 360º feedback. This helped Arun receive candid feedback from his coworkers and superiors, which then enabled us to devise a strategy for his self-improvement. Deep conversations with Arun about his life helped his coach to understand the root cause of the issues he was facing. It became apparent that Arun’s rural upbringing had in the past triggered a lack of confidence in his English language skills that continued to affect him until today, despite the fact that his language skills had significantly improved.


Cupela Executive coaching - Increasing self awareness

Many factors during our past – most of them subconscious – impact our demeanor today. Arun needed, with the help of his coach, to take a step back and look at his everyday behavior from a different, more analytical perspective.
Our deep coaching helped him to identify where he had been affected by long resolved yet in his subconscious still very present inadequacies. Now, armed with this knowledge he was able to choose different, more assertive ways of interacting with the people around him.

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Executive Coaching helps in understanding and accepting challenges

His coach helped him to focus on how to use past failures to learn and improve himself, realizing that he wouldn’t have achieved what he did without them. Thanks to our deep coaching Arun soon learned to accept failure as a vital part of his journey to success. He learned that success is not based on life without failure, but on how one handles failure and uses it for personal improvement.

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Falling back on strengths

The 360º feedback as part of his coaching processes revealed many strengths, especially the revelation that Arun was a sought after mentor and a respected advisor for managing difficult customer situations.
This showed that he excelled at certain communication skills and was a strong foundation to build on when improving related skills.



This case study gives just one example of how Executive Coaching can help leaders address and solve a common issue – lack of confidence.
We employed our usual process of reviewing an executive’s past and current work & life experience, requesting feedback, analyzing
and consolidating the feedback for goal planning. The outcome of this effort, combined with the commitment from Arun,
was a much improved work experience and a fuller understanding of how to be a more effective leader.


Cupela Executive Coaching