Owner's Mindset

Everyone is exploring what we can learn from startups. How can we drive fresh innovation, become a more dexterous company?
If you speak to a startup, most will tell you they have the same challenges as you - finding great, exceptional talent. In most cases, the talent they do get is mediocre at best. This leaves you with one question, how do so many startups manage to succeed?

The answer is simple; At the root of successful startups is the Founder. It is he who drives the agenda! Founders bring energy, focus, clarity, speed, adaptability, open-mindedness, vitality, and customer devotion. This seemingly never-ending well of energy drives the successful startup more than anything else.

At Cupela Coaching we work to install this same “startup” commitment into your Executives, the willingness to drive innovation, to take on responsibility for the corporation as a whole and avoid a focus based on departmentalization, which is often the cause of slow progress in corporations.

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Owners are Nonconformist

Tackle the seemingly Impossible +

Owners are not limited by what is obviously possible, there is no limit to what can be achieved

Constant Turbulence +

A static state is the enemy of innovation & growth. There should be no concept of settling down time. Once a project is completed, move on to the next task.

Continuous Experimentation +

The Executive or Owner should always be on the search for improvement and innovationn


Owners are frontline focused.

Value Driven +

Usually the employees at the frontline, directly facing the customer create the most value for the business & the customer. Owners have to make sure those frontline employees as well as the customers are happy.

Listening Skills +

Owners frequently reach out and listen to the lowest level employee, understand and trust their perspective, empower and enable them, don't rely on second hand information.

Holistic Approach +

Examine every activity you undertake. If the activity does not help the customers or frontline employees, the work, in all probability, is unproductive.

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Owners are passionate about the details.

Small Things Matter +

Every small thing matters to owners, they are ardent about detail, especially with anything the customer will experience.

Leading The Way +

Owners like being in the driving seat, holding the wheel. They feel that the moment they look away, accidents happen.

Collaboration +

Constantly take the pulse of the organization - talk to people, question, do not get bogged down by hierarchy.


Owners Have Vast Ambitions

Value Driven +

They always focus on creating newer and greater value for people, customers, and stakeholders.

Principle Oriented +

If they realize a particular action or project does not create value, they will abandon it.

360⁰ Mindset +

They do not focus on incremental thinking, they have a 360⁰ mindset of the whole operation


Owners Prefer To Keep Moving Forward

Resiliency +

Owners will try to avoid a loss of momentum in their corporation and will reprimand anyone stalling progress

Disruptors +

Owners despise organizational politics, lack of progress due to turf issues, silo thinking, or personal agendas

Action Oriented +

Owners have a predisposition for action - inaction is not acceptable to them